GTM Alignment Workshop

Growth stalled? Re-engineer your entire GTM playbook in a 4-day sprint

Our GTM Alignment Workshop unites strategy, positioning, messaging, targeting, and metrics so growth-stalled B2B teams can accelerate again.
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Join 40+ companies already growing

Real results we’ve seen
after a workshop

87%+
Increase in qualified leads
46%
Revenue uplift in 6 months
40%
Decrease in decision-making time
+88
NPS from workshop satisfaction
92%
Improved team alignment
A great fit if you’re struggling with
Revenue flatlining
It’s time to uncover what’s blocking performance and spark new opportunities.
Headcount shrinking
Every decision counts, let’s streamline focus and amplify impact across leaner teams.
New CEO but no new playbook
Leadership has changed, but the strategy hasn’t. We help align vision, direction, and execution fast.
Answering investor questions is hard
You need answers, we bring clarity, structure, and insight to help you respond with confidence.

Discover the blind spots
stalling your GTM

Why this workshop works

We’ve spent over a decade helping 50+ B2B SaaS teams build go-to-market strategies that actually drive growth.

Across those projects, we kept seeing the same issues—misaligned teams, unclear messaging, and stalled execution.

This workshop distills everything we’ve learned into a focused format that gets teams unstuck and moving fast, with the same clarity, strategy, and alignment we deliver in full-service engagements.

* In four days, we'll surface the decisions you’ve been postponing and lock them in, leaving you with the plan and cadence to execute.

Workshop pricing
4-day workshop
$15,000
Outcomes
Align on the facts and surface the growth levers
Identify core audience and personas
Carve out a market position everyone can sell
Turn vision into a 90-day, KPI-driven action plan
Get started now!
“PipelineRoad, within a matter of months, has absorbed –and created –70% of our top-of-funnel leads we have today. They are the core of our revenue operations, and go-to-market strategy. Their team was integrated on day 1, and will be for the years to come.”
Mike Williams
VP Commercial Operations Reworld
“There was a lady who loved what we were doing at the event. She said, 'I haven’t seen anyone else doing such brilliant marketing.' She was so impressed that she picked up our napkins, QR codes, coasters, and chocolates and told me it was fabulous. She mentioned that out of hundreds of companies at the event, only two were being talked about—and we were one of them. People were saying they had to come meet us."
Akashanand Karnik
COO 1Point1
"The impact of PipelineRoad on Reworld's lead generation success has been truly exceptional. We witnessed remarkable results, with over $12 million in pipeline created and  more than 600 highly qualified MQLs generated within a short span of time. Their strategic insights and actionable data have been instrumental in driving our revenue growth.”
Gagan Sood
CTO Reworld
"We needed a partner who understood our target audience and could help us cut through the noise in the market. PipelineRoad provided the expertise and guidance we needed to stand out and attract the right investors.”
Marc Perkins
CTO Caplight
"PipelineRoad exceeded our expectations by meticulously adhering to our parent company's strict brand guidelines while delivering exceptional work on time. They always challenged us to explore new avenues in design, trying to use it to boost our conversion rates. The team's dedication and expertise in balancing creativity with compliance have made them an invaluable partner in our marketing efforts."
Igor Roitburg
Senior Managing Director Stretto DMM Portal
"Thanks to the PipelineRoad team for quality of work they have accomplished. We are truly happy with outcome of our new website."
Serge Kadjo
Founder ProductFlo
"A lot of people saw our LinkedIn ads prior to our event, and said ‘oh yeah I remember seeing your LinkedIn ad. I wanted to meet you here’. It's the first time I’ve experienced something like this with marketing support, and wow, it’s a different life.”
Philipp Draheim
BPO GTM Manager Matterway
"PipelineRoad blew it out of the water for our event. We spoke to 80% of the event attendees, and many of them requested a meeting afterwards. Our marketing was on point –marketing the lemons was a great idea.
Soeren Munke
Chief of Staff Matterway
“They worked with me and my team for about four months to help us set goals, establish direction for building our marketing function, and to guide us as we sought to dial in messaging to generate MQLs from outbound channels. They have helped to give us direction and we have started to see results from our outbound efforts! We now have clarity on what to do and where to spend our marketing dollars.”
Devin Smith
CEO Podium Studios
“Their team is amazing. From day 1 several members became fully committed members of our team–and they didn’t just deliver generic marketing materials, they implemented an excellent strategy and ensured excellent execution.”
Alex Foster
Partner Invisible
“Exceptional organization and clear direction to the types of content we needed to produce, ensuring everything aligned with our goals. Their team offered outstanding support, empowering us to create confidently while maintaining high-quality standards. Our collaboration led to exciting initiatives that boosted lead acquisition and gave our site a polished, expert appeal for our customers. Working with PipelineRoad was effortless, and any team would be stronger with them on board.”
TJ Chasteen
“Delivers results. Highly organized and proactive, their expertise in content strategy and execution is unmatched. Driven by performance, they even help set your KPIs. The whole team excels at seeing the big picture and translating it into actionable, effective tactics. Partnering with PipelineRoad means elevating your marketing efforts and achieving success that matters.”
Mike Pillola
“An incredible partner, blending top-notch writing skills with impressive leadership. When they started, they immediately took charge of a complex content project after a team member left, managing everything seamlessly across English and German. They’re true experts in B2B SaaS content marketing—from crafting targeted strategies to producing exceptional articles, whitepapers, and more. Plus, their SEO insights made a huge difference in our visibility. If you’re looking for a content team that doesn’t just deliver great writing but understands the data and strategy behind it, it’s the perfect fit.”
Mortiz Drews

4-day workshop agenda

Day
Activities (8 hours each)
Outputs
Day 1
Align on the facts and surface the growth levers.
  • MBTI team icebreaker & working styles exercise
  • Services & pitch overview
  • Growth levers alignment
  • Understanding working styles
  • Short-listed growth opportunities
  • Stack ranked by impact & effort
Day 2
Identify core audience and personas.
  • Buyer persona & ICP deep dive
  • Demographics, pains & job to be done of personas
  • Approved buyer personas & motivation maps
Day 3
Carve out a market position everyone can sell.
  • Messaging framework, brand voice & positioning statement
  • Brand voice “guardrails” to keep every channel consistent
Day 4
Turn vision into a 90-day, KPI-driven action plan.
  • Buyer-journey Q&A grid
  • Funnel & content mapping
  • KPI alignment & OKR setting
  • Meeting cadence & accountability scorecard
  • Road-mapped funnel & content plan
  • Approved KPI dashboard & OKRs
  • Weekly/monthly meeting cadence playbook
Day
Activities (8 hours each)
Outputs
Day 1
Align on the facts and surface the growth levers.
Activities
  • MBTI team icebreaker & working styles exercise
  • Services & pitch overview
  • Growth levers alignment
Outputs
  • Understanding working styles
  • Short-listed growth opportunities
  • Stack ranked by impact & effort
Day 2
Identify core audience and personas.
Activities
  • Buyer persona & ICP deep dive
  • Demographics, pains & job to be done of personas
Outputs
  • Approved buyer personas & motivation maps
Day 3
Carve out a market position everyone can sell.
Activities
  • Messaging framework, brand voice & positioning statement
Outputs
  • Brand voice “guardrails” to keep every channel consistent
Day 4
Turn vision into a 90-day, KPI-driven action plan.
Activities
  • Buyer-journey Q&A grid
  • Funnel & content mapping
  • KPI alignment & OKR setting
  • Meeting cadence & accountability scorecard
Outputs
  • Road-mapped funnel & content plan
  • Approved KPI dashboard & OKRs
  • Weekly/monthly meeting cadence playbook

What you’ll walk away with

One GTM narrative every exec can recite
Crystal-clear buyer personas & motivation maps
A 90-day OKR plan tied to revenue goals
Meeting cadence & accountability scorecard
Let’s realign and reboot
your growth
We’re here to help you rethink the next move. Let’s work together to sharpen your strategy, streamline your tools, and unlock real momentum.
Schedule your workshop
Frequently asked questions
Who is this GTM alignment workshop suited for?
Our workshop is built for B2B teams hitting growth roadblocks—flat revenue, shrinking teams, or investor scrutiny. It’s ideal for mid-market SaaS, pre-seed companies, or established startups needing to realign their GTM strategy, not early-stage teams starting from scratch. We focus on sharpening existing frameworks for rapid impact.
What if we already have personas, messaging, and OKRs in place—how do you build on that, not start over?
We don’t reinvent the wheel. Day 1 audits your current personas, messaging, and OKRs to pinpoint gaps. Day 2 defines personas, Day 3 refines positioning and Day 4 weaves your assets into a unified 90-day plan. The result? A sharper, cohesive GTM strategy that amplifies what’s working
How many teams have gone through this?
Over 50 B2B teams, from SaaS to enterprise tech, have transformed their GTM playbooks through our alignment workshop, with 92% reporting improved team alignment within 30 days.
Is this in person?
The workshop is virtual, delivered over four 8-hour days via Google Meet or Zoom, ensuring seamless collaboration. In-person delivery is optional, with terms tailored to your team’s needs—contact us to discuss an in-person option if you’re interested.
Who is running the workshop?
The workshop is led by our founders, Alex and Bruno, both seasoned revenue and marketing leaders at PipelineRoad. Alex has guided over 40 B2B SaaS clients to build sustainable marketing teams and revenue streams through custom GTM strategies, specializing in branding and outbound marketing. Bruno drives strategic roadmaps focusing on ABM, paid media, and RevOps, helping dozens of clients optimize operations and accelerate growth. They’re joined by our expert marketing strategists as needed to tailor the experience to your team’s goals.
How many people on my team can attend the workshop? Who should attend?
Up to 10 team members can join to keep discussions focused. We recommend your CEO, CMO, CRO, and key marketing, sales, and product leads—anyone driving GTM decisions. This ensures every voice shapes the outcome.
Are there iterations on the 90-day concrete GTM plan?
Your 90-day OKR plan, finalized on Day 4, comes with a meeting cadence and accountability scorecard. The plan is built for flexibility, with weekly and monthly check-ins designed to let you iterate based on real-world results.
Why is it worth this versus hiring your full services, a fractional CMO or agency?
For $15,000, our 4-day workshop delivers a unified GTM narrative, buyer personas, and a 90-day KPI-driven plan—faster and more cost-effectively than a full-service plan or what you may get at a fractional CMO or agency, which can cost $50,000+ over months. Our intensive format drives consensus and immediate action, perfect for stalled teams needing a quick reboot.
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